Core KPI Benchmark Bands
Use these ranges as operating thresholds for weekly reviews. They are structured for businesses selling tiles, marble, wood, wallpaper, stone and related surfaces through showroom + WhatsApp + follow-up workflows.
| Metric | Watch Zone | Healthy Zone | Leading Zone |
|---|---|---|---|
| First Response Time (new enquiry) | Over 30 min | 5-30 min | Under 5 min |
| Lead Qualification Completion | Under 45% | 45-70% | Above 70% |
| Sample/Visualizer to Quote Conversion | Under 18% | 18-30% | Above 30% |
| Quote to Deal Conversion | Under 22% | 22-35% | Above 35% |
| Follow-up SLA Compliance (24h) | Under 60% | 60-82% | Above 82% |